With more than 100 years of experience in the bicycle industry, the Winora Group has developed into one of the leading companies for e-performance bikes over the last decade. The associated Haibike brand is one of the most innovative and popular e-mountain bikes in the entire industry.
We work closely with the Winora Group and have created a flexible omnichannel infrastructure based on VeloPIM that enables the company to consistently present and distribute digital product experiences across all channels.
Winora Group
400+ employees
400+ million € turnover (2017)
500+ different bicycle models/variants from the brands Winora, Haibike, Staiger and Sinus
www.winora.com
Die Mitarbeiter der Winora Group kümmern sich innerhalb der verschiedenen Markenbereiche um mehr als 20.000 Produkte, die jedes Jahr vollständig ausgewechselt werden. Alle Produktdaten müssen in sieben Sprachen zur Verfügung stehen und an zwölf verschiedene Ländersortimente angepasst werden.
Vor unserer Zusammenarbeit waren viele Produktdaten weit über diverse Softwaresysteme, Abteilungen und Dateiablagen verstreut. Die Pflege und Verwaltung der Produktdaten erfolgte weitestgehend manuell in Excel-Tabellen und war daher äußerst aufwändig, ineffizient und fehleranfällig.
Eine hochflexible, robuste Omnichannel-Infrastruktur schaffen, die alle vorhandenen Kommunikationskanäle mit den hochwertigsten Daten der Fahrradbranche versorgt.
“The manual product data maintenance of over 500 bicycle models and more than 20,000 accessories was extremely time-consuming and inefficient. Thanks to VeloPIM, the Winora Group is now able to establish new tools and workflows every year that are tailored to their needs and enable them to continuously gain efficiency. ”
Max Stemplinger,
CEO @Campudus
First, we brought together all relevant product data, which had previously been scattered in various data silos such as the ERP system and Excel spreadsheets, centrally in VeloPIM. By carefully removing duplicates, incorrect entries and typing errors, the data quality was significantly optimized in this step.
It was then necessary to map the existing article relationships between the Winora Group's bicycle models, variants and components using the data scheme in VeloPIM and to further refine them together with product management. Thanks to the high level of detail in the scheme, the product data could be broken down to the smallest part and specified. In this way, we were able to achieve a significant improvement in data quality and depth within a very short period of time.
After consolidating all product data, we analyzed the various workflows and processes within the Winora Group. For this purpose, the employees of the individual brands gave us insights into how to manage, process and improve their product data. Based on centralized and fine-grained management of product data in VeloPIM, we were able to develop more than 15 individual tools that automate various workflows and save teams thousands of hours of unnecessary and repetitive work every year.
For seamless data exchange, VeloPIM's powerful API gateway was connected to all relevant systems, such as ERP and future B2C and B2B shops. In this way, all data from VeloPIM can be automatically provided in the appropriate format for the various channels and touchpoints.
Today, the Winora Group boasts the most advanced omnichannel infrastructure in the entire bicycle industry. This cutting-edge setup includes a wide range of innovative tools, websites, apps, and automated workflows. The mainstay is our highly agile Bike PIM system VeloPIM. Placed centrally between the ERP system, B2C and B2B shops and other tools, it is the key to all-encompassing digitization.
By combining all product data in a single source of truth, input errors due to redundant, inconsistent data maintenance are avoided and all parties involved are always up to date.
All analog and repetitive work processes could be automated and simplified with VeloPIM. In this way, the time-to-market for new products was even reduced by three times.
Winora Group's product data is distributed directly from VeloPIM in the appropriate format to all relevant channels. This gives customers a consistent product experience with high-quality data along their entire customer journey.
