Once a pioneer, always a pioneer. After an absence from the bike industry for over 50 years, Husqvarna Bicycles came back in 2018 with a bang. Driven by e-mountain bike pioneers Susanne and Felix Puello, the well-known brand immediately found numerous enthusiastic customers. We helped Husqvarna Bicycles build a digital software ecosystem that could flexibly scale with the company's growing needs.
We evaluated specific software tools such as ERP, DAM and web shop and integrated them with our PIM solution VeloPIM to enable effective management and provision of product data. With tailored workflows, the Husqvarna Bicycles team was able to increase productivity and reduce operating costs. This was the first step to present a successful brand in the best possible and innovative way on all digital channels.
Husqvarna Bicycles
70+ employees
80+ million € turnover (2018)
350+ different bike models for all conceivable areas of use (city e-bike, enduro e-bike and more)
www.husqvarna-bicycles.com
Beim Comeback von Husqvarna Bicycles galt es nicht nur, neue Fahrradmodelle zu entwickeln, sondern auch das gesamte Produktmanagement mit geeigneten Tools und Prozessen neu aufzusetzen. Von der EAN-Nummernvergabe, über die Eingabe erster Specs für ein Fahrradmodell bis hin zum Product-Finder auf der Website sollten alle Workflows digital optimiert werden.
Hierbei war es wichtig, alles so flexibel und skalierbar wie möglich zu gestalten, um ausreichend Raum für zukünftiges Unternehmenswachstum zu schaffen. In diesem Sinne stand auch eine länderübergreifende Ausrichtung der Markenwebsite und des B2B-Shops auf der Agenda. Das gesamte Produktsortiment sollte in mindestens fünf Sprachen verfügbar sein und flexibel an länderspezifische Anforderungen angepasst werden.
Aufbau einer digitalen Infrastruktur, die sich problemlos dem Wachstum der Marke anpasst und digitale Innovationen über alle künftigen Kanäle ermöglicht.
“If you can lay the digital foundations of a company yourself, there are great opportunities. You can focus on adapting new workflows directly to the team's needs, instead of looking for cumbersome solutions to old problems. ”
Susanne Puello,
Managing Director
@PIERER E-Bikes GmbH
Most PIM systems on the market follow the “one-size-fits-all” principle, which suggests that they can be used regardless of industry and product. However, we believe that a PIM system can only develop its full potential in the long term if it is fully adapted to a customer's individual product relationships and needs.
VeloPIM gave Husqvarna Bicycles the necessary flexibility to completely tailor all product management processes to the company. As a first step, we tailored the data structure — the core of the Bike PIM — directly to the requirements of Husqvarna Bicycles.
After adapting the data scheme in VeloPIM, we developed the interfaces to the ERP system and the future B2B shop of Husqvarna Bicycles. The powerful API gateway from our PIM system was used for this purpose. This gateway enables the customized transfer of format-neutral data from the PIM system to various end channels such as a B2B shop, website or print.
In order to achieve an international orientation, all product data should now be translated directly into VeloPIM and made available for various channels. For this purpose, we have implemented an interface that allows multilingual data to be retrieved from the Bike PIM and displayed on the website, depending on the country. In this way, it was not only possible to offer several language versions, but also to adapt the product range to specific countries.
After just three months, the final website with the entire e-bike portfolio and the B2B shop was launched. By building a unique digital ecosystem around VeloPIM, the Husqvarna Bicycles team was able to efficiently manage and tailor product data from a central location. The result: high-quality product data and thus consistently positive customer experiences across all communication channels.
The realignment of product management offered a unique opportunity to align all workflows with the Husqvarna Bicycles team. Thanks to VeloPIM, it was possible to exploit 100% of the potential of a digital omnichannel infrastructure for Husqvarna Bicycles.
All analog and repetitive work processes were automated with VeloPIM, allowing the Husqvarna Bicycles team to concentrate fully on strategic tasks that move the company forward in the long term.
After the introduction of VeloPIM as a single source of truth, all product data was managed, translated and distributed centrally. This ensured high data quality and consistent product experiences across all channels.
